The brand I am introducing today is ideal if you are looking for a sustainable fragrance. This brand has created its perfumes in collaboration with these masters of perfume: Julien Plos, Alexandra Monet, Paul Guerlain and Amandine Clerc-Marie.
The goal of this brand is to provide fresh, clean fragrance creations with a sleek packaging design and an exceptional 98% recyclability. The theme of sustainability has been completely rethought in this fragrance concept. The Hej:pure brand focuses on three concepts for the production of its fragrances: let’s mull them over here together!
I 3 concepts by Hej:pure
#REDUCE: The bottles contain recycled glass and deliberately do not have a plastic cap. Furthermore, only environmentally friendly water-based inks are printed on the folding boxes, which are made of FSC-certified cardboard and composed of 100% recycled fibres.
#REUSE: The bottle heads can be easily unscrewed and empty glass bottles can be reused for another purpose (e.g. you can make vases).
#RECYCLABILITY – All packaging elements (spray head, glass bottle and folding box) are recyclable and the entire Hej:pure series has been certified with an excellent recyclability of 98% by the external institute ‘Cyclos’.
The “clean fragrances” by Hej:pure
The term ‘clean fragrance’ denotes products free of animal testing and controversial ingredients. The term ‘clean’ does not mean ‘better than’, but ‘free of’ certain ingredients that might turn noses up. Precisely for this reason, the motto “Less is more!” also applies to Hej:pure fragrances. That is why all fragrances are 100% vegan and free of phthalates, mineral and palm oils, UV and colourants.
Each of the fragrances contains a special ingredient that is sustainably and socially sourced and promotes fair working conditions in their respective regions. The entire fragrance range is climate neutral. In fact, the brand is committed to offsetting its CO2 footprint with Climate Partner through the following Gold-validated climate protection projects:
- Plastick Bank: The first project allows several communities to collect plastic and get money, food, drinking water or paid school fees in exchange. This project ensures that less plastic ends up in the sea and is instead recycled by involving communities in Haiti, Indonesia, Brazil and the Philippines.
- Spout: Instead, this project provides families in Uganda with a ceramic water filter. This allows the removal of 99.9% of bacteria, catching diseases and avoiding boiling water and producing large CO2 emissions.
Now, let’s go to discover these beautiful fragrances!
Thanks to the efforts of the four perfumers, these wonderful fragrance combinations are being prepared so that you can wear a good, natural perfume.
- Hej:pure pure flower – by Julien Plos, prepared with damask roses from Bulgaria;
- Hej:pure pure water– by Paul Guerlain, made with Indian jasmine;
- Hej:pure pure wood – by Amandine Marie, made with Haitian vetiver;
- Hej:pure pure lemon – by Alexandra Monet, made with Italian bergamot.
You can buy this product at the specialist retailers, but also on the Haar-Shop.ch for about 44 CHF in Switzerland.
